You Qi: Guo Nian Hao (Happy New Year Project)January 10, 2019 - January 27, 2019 In China, right before the spring festival, households will hang new year posters on their door for praising happiness for their family. The symbolic pattern decoration on the posters represent peoples’ best wishes for happiness in a traditional cultural way. It is a custom that has been passed down from generation to generation.
Artist You Qi’s Happy New Year Project is a long-term project that began eight years ago. At its core, it is a series of traditional Chinese zodiac sign posters made for blessings of happiness right before the Lunar New Year. As an exploration of cultural tradition in a postmodern, globalized world, the limitation Qi placed on herself was to create each zodiac sign using only modern logos.